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IDC：上半年中国蓝牙耳机市场出货量同比增长27%

来源：说长论短网编辑：热点时间：2026-11-14

10月8日消息，据IDC《中国无线耳机市场季ID度跟踪报告，2021年第二季度》消息，2021年上半年C：中国无线蓝牙耳机市场出货量为5,374万台，同比增长2上半6.8%。

其中，真无线耳机增长速度领跑整体蓝牙耳机市场年中，2021年上半年出货量3,625万台，同比增长3国蓝2.1%。主动降噪功能向入门级产品的普及，进一步激发了牙耳市场需求。

颈戴蓝牙耳机市场2021年上半年出货量机市1,189万台，同比增长12.2%。其中颈圈类产场出品随着运动场景需求的增长，发展尤其快速，同比增速达到2货量4.5%。

头戴蓝牙耳机市场2021年上半年出货量514同比万台，同比增长24.6%。手机厂商的进入对传增长统音频厂商在高端市场形成一定竞争压力。头戴蓝牙耳机市27场呈现两极分化趋势，入门级市场主要由本土音频厂ID商主导。

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