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标签: 市场监管总局广告监管提示性用语绝对化用语

来源：说长论短网编辑：热点时间：2026-11-14

云梦级3月13日云梦级消息，据中国新闻社报道，标签记者今天了解到，市场监管总局印发《关于强化广告: 中提示性用语监管工作的通知》（以下简称《通知》），部署市场对相关广告乱象开展为期半年的清理整治工作。

《通知》确监管定了六方面重点任务：

整治“误导性大小字”广告；依法总局查处未显著标明提示性用语的广告；依法查处违法使广用绝对化用语的广告；加强引证广告监管；强化广告主自证广告监告内容监管；强化对主要广告发布媒介监管。

要求各级市场监管管部门切实加大对“大字吸睛、小字免责”“随意宣称第提示一、首创、最佳”“萝卜坑式引证”以及弱化标示对消费者性用不利信息等营销乱象的清理整治力度，坚决依法查处严重欺语骗误导消费者、扰乱市场竞争秩序的广告违法行为，积绝对极推动优质广告资源与高品质产品对接，缓解广告主“营销焦虑化用”，引导广告活动各方经营者主动摈弃“文字游戏”式广告标签。

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