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标签: 贝壳集团彭永东社区居住服务平台居住决策支持

来源：说长论短网编辑：热点时间：2026-11-14

云梦级3月29日云梦级消息，据 21 世纪经济报道，今日，贝壳集团联合创标签始人、董事长兼 CEO 彭永东发出《贝壳的下一个阶段：以消费者为中心，重建组: 织》全员信，宣布启动战略变革，明确公司将从交易平台向社区居住服务平台贝壳深度转型。

“消费者需求已发生根本性改变。消费者需要的，不只是更多信息，集团而是更真实的信息、更中性的解释，特别是确定性的解决方案，”彭永东在信彭中指出，“我们必须要从以‘交易’为核心，转向以‘居住决策支持’和‘长期服务关永东系’为核心。”

全员信中明确，贝壳变革的大方向，就是升级社区居住服务模式。社拥抱消费者需求转变和 AI 对行业底层逻辑重构的双重机遇，助力经纪人从“信息中介区居”转型为“信任型专家服务者”，将贝壳的服务模式从“改变行业的连接方式住服”转变为“改变行业的服务方式”。

本次调整中，贝壳宣布成立集团变革管理委员会，由务平彭永东牵头，旨在围绕满足消费需求变革业务架构、考核激励与资源流向。同时设立台人力资本、战略与经营、产研、安全、文化纪律等五大专项管理委员会。

贝壳集团事居住务线也启动组织架构调整，经过整合，新成立产品、研发、廉政风纪三条事务线，并成决策立总干部部，将原人力事务线集团组织部组织架构及相关职能调整至总干部部。

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